Cost Effective Video Marketing

Video marketing is something we are seeing more of, and the trend is not going to stop. Email storage space in increasing at rates that astound anyone who had an email account 5 years ago. Price is no reason to delete anything, including videos.
With this seemingly bottomless storage space, video now has an almost limitless storage life.
The only reasons why people do not do any video marketing today are:

• They don't believe it will work for their market.
• The cost is too high for them.
• They don't take the time to do it.

There is no market that can't effectively use video. At the very least, video marketing gives you better exposure through video testimonials.

Video Marketing Is Just Too Expensive
Creating the video does not have to cost you anything.
The equipment you need to create the videos is where it is expensive. There are different options available to you. Of course to get the best out of video marketing you need to spend some money.
You need to buy both hardware and software.

The Camera
A good starter camera is going to cost less than $2,000. The choice is large. A good camera will probably come with video editing software included.
Any new PC will probably have a camera of some sort included, an entry level camera to get used to working with video marketing at essentially no cost.

The Software
To be honest, buy any new PC today and you will probably have acceptable starting level video editing software included.
Better video software is great for video marketing. And you will probably want to look into them if you want to use video marketing seriously.
There is a wide range of video software out there to choose from. You might want to spend the money to get better software than the free options available to you.
Just like many products, you will find software with a test version, to download off the internet for a 30 day trial. This option gives a new user the chance to try any editing software for long enough to become familiar with it.

Keep Track Of Cost Per Finished Minute
When video was only made on cassettes the cost used to average between $1500 - $2000 per Finished Minute of video. A finished minute means that a completed video that was 10 minutes long would have cost between $15,000 and $20,000. Those costs were prohibitive for most video marketing plans.

It Can Be Quick
As a true beginner, if you simply place your video camera on a tripod and speak in front of the camera, you can have a video up in minutes.
Most new portable computers have a video camera built into the frame. Simply speaking to the camera will only cost you the time that it takes to say your dialog.

Where To Get Video Footage
For a company with a very small budget, there is the possibility of existing video footage. Prior sales meetings, training or orientation programs and public events that have already been recorded are an excellent starting point.
If you don't have these, consider recording all future training and orientation programs so new employees can have access to them. You can also use parts of the same videos for different marketing options.

Editing for Reuse
Since a video is easy to edit.
It is possible to make multiple language versions of one video by dubbing over the voice. If the person speaking is famous and you want to keep their voice, subtitles are simple to create and to add on top of a video.
Video is easy and inexpensive to translate into a foreign language using a voice over or using a running text translation. Because of this you can easily include a language specific link in your advertising, newsletter or ezines.
If you have an audience that has already signed up for some form of communication from you, adding a link to a video with different languages available can be powerful.
This is a good way to increase your time with international readers, but only if your video is well done.

Video Marketing Helps Increase Your Sales
Both audio and video can get you better sales results in many cases.
If you think video will get you better results from your market, then make sure you take full advantage of what video can offer you.